Bono and Ali Hewson founded Edun in 2005 when they visited Africa and got inspired by the beautiful culture and nature of the continent. Their new menswear line ‘ Storytellers and Liars ‘ has been shot and presented in Milan to the sounds of The Heartbreakers and DJ The Paddingtons’ Stuee Bevan. Sounds good, but also looks good! On their website you can track down the various stories behind the production of the clothing, which is partially done in Africa. A good way to be genuine to your customers! Love their ‘backstage’ video of the shoot as well.