UXUS design, a design house based in Amsterdam, caught my eye with their impressive online portfolio, having worked for the most established brands like Coca-Cola, Heineken, H&M, K-swiss, Oilily, Levi Strauss, Nokia and many others. Their brand philosophy is one I highly support, using art and and design to create a new brand experience, an artistic solution for commercial needs.
They call themselves an independent design consultancy specializing instrategic (ok is that even a word??) design solutions for Retail Brand Identity & Communication, Architecture & Interiors and Hospitality. Wow, a mouthful! Anyway, what they really mean is making beautiful atmospheres by translating the brand’s feeling through interior design.
There were many pictures I could choose from, but one that caught my eye was the one for H&M interior (see below). This because it reminds me of the fun-fair’s being held in the Netherlands where they have these rope-pulling stands, where you always win something by pulling a certain rope. It’s fun to see they integrated this into a real design concept! H&M is opening a huge store this winter at the Dam square in Amsterdam, with a home section included. I’m excited to see what interior they’ll have?
Uxus Design
Source: The Selby
Generating an average of 35.000 unique daily visitors this is the look and been seen online room of everything that is hip and hot in design country. Todd was an ordinary magazine photographer until he decided to combine his photography skills with his passion for interior design and business. As he was interested in the lives behind the decorated rooms he started asking people if he could to come over to do a little shoot with them for on his website.
Yet another inspiring example of starting of on your own and becoming successful with it without help from big magazines or companies. I especially like this shoot in Tokyo, in cooperation with the Louis Vuitton Men’s Press Office. How he got to interview Karl Lagerfeld and other A-listers? Through extensive mouth-to-mouth commercial (as we say in Dutch) and his on-growing social network. And how does he cast his people?
“There’s two requirements. The person has to be interesting, and the space has to be interesting. I’m not interested in someone who’s just rich and boring or paid some interior designer to make this crazy house.”
Sorry, the rich and dull not need to apply!
Source: The Selby
