Already seen the last ad campaign of Givenchy starring the male albino model Stephen Tompson, next to Daphne Groeneveld, Mariacarla Boscono and Iris Strubegger? I wouldn’t have to mention that this ad is yet again, a photography masterpiece of the Mert and Marcus duo? And that this albino look definitely comes close to the world Tisci is well known for; a romantic yet gothic world?
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target=”_blank”>non-audience fashion show of S/S 2009? That was a strong piece of editing technique. Now Ralph Lauren’s team has come up with a new evolution of fashion communication, namely showing their collection on the Ralph Lauren Madeson Ave. Store in NY in 4D. A high tech piece of technology shown for the first time, but what exactly is 4D?
The show, a celebration of 10 years Ralph Lauren.com, was for the consumers to watch and not for VIP’s only. So spreading it over the web was easy by smart phone. It has rumored the film has costs millions, but more worth than throwing just another party with bubbles for sure.
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